Friday, 25 January 2013

Illamasqua SS12 I'mPerfection - beautifully imperfect.

Illamasqua always does funny things to me.  When I see an invite to the launch of their newest collection, I move everything around to be able to get there, because there's something sort of unmissable about it: here is an intelligent, philanthropic brand who have a very clear idea of who they are, what they're doing and how they're going to do it.

L-R, top-bottom: Lipstick in Immodest, Intense Lipgloss in Shoot; speckled nail polish in Fragile; collection visual; blush duos and nail polishes.
I like a brand that thinks differently and self-analyses at every turn, because that little bit of introspection from their warped square packaging which plays on just pure cosmetic form, to innovative textures, unusual colours and, above all, a narrative to tie it all together... It really sets them apart from everyone else.

Illamasqua's I'mPerfection is a collection that exposes the duality of beauty and imperfection, a celebration of the features that make us all human and different, and that other brands suggest we keep covered.  Freckles, birthmarks, scars and the marks we bear as an example of being living, breathing human beings, and all wonderfully different from one another, are exposed, celebrated and venerated.   In I'mPerfection, Illamasqua is drawing back the veil of factory-churned beauty homogeneity, exposing us bare as the unique beings that we are, in the most beautiful way that they can.

Illamasqua's I'mPerfection collection also celebrates, too, a distortion of traditional concepts of beauty.  The contagion of black liquid liner that Illamasqua so cleverly addressed in the Human Fundamentalism has met a new use in I'mPerfection as a gorgeously ornate, but very simple to recreate speckled eyeliner look, inspired by the patterning on a feather.

Illamasqua's speckled eyeliner, beautifully applied for me at the event.

My own more subtle take on the speckled eyeliner, using Precision Inks in Scribe and Wisdom.  Also wearing Hussy blush from the blush duo on cheeks, and Immodest lipstick.
Those who know their Illamasqua might be surprised to see their nod to the usual pastels of Spring instead of the slashingly loud brights they have made their name from.  The new speckled nail polishes are gorgeous, inspired by the speckled patterns of eggs, and a subverted form of the candy-sweet pastels that flood other makeup counters in their hordes, where hex glitter pieces mar the beautiful pastel finish with a randomised pattern.  It looks effortlessly gorgeous, and these nail polishes are my favourite piece of the whole collection.

Speckled polishes in Freckle (soft neutral) and Speckle (soft lilac)
Celebrating the rites of spring too, is a bright spring green lipgloss called Shoot, which actually (surprisingly) seemed to suit quite a lot of the people I saw wearing it last night, despite the fact that it is possibly, in the words of David Horne, the most artificial texture and colour combined.  The lipstick, Immodest, is a biting neon pink that sears the retinas and jars the vision.  It's a matte finish, however, so is drier, and it also stains to leave a swollen, just-bitten kind of look.

Possibly one of the key pieces of the new collection was Illamasqua's reinvention of the way in which we apply blush - which is usually with a round blush.  The Blush Up Brush was one of the most exciting new launches for me, because it's something innovative and is forcing us to reprogram from the somnambulistic way in which we apply our makeup in its same routine order.  Its unique shape allows you to apply flush in an upward-flicked motion, and it really is worth its salt.  Illamasqua brushes are fantastic anyway, and I expected the best on this one.

Lipstick in Immodest; Blush Up Brush in full glory.
Last but not least, the blush duos, a launch hinted at by Illamasqua during Christmas when their first one, a duo of Lover and Hussy, was launched.  Lover is a pure soft apricot shade, and Hussy is a bright candy pink - both are matte and apply with no chalkiness.  My pick, however, is the duo of Katie and Ambition, and I'm eagerly awaiting its launch online to snap up.  I love the idea of these duos as you get 2 blushes in one - though overall you do get less product.

Blush duo, featuring shades Lover (soft apricot) and Hussy (bright candy pink)

My picks?
- Speckled nail varnishes - grab these while you can! I'm going to need to get Fragile (a soft blue), Mottle (a mint green) and Scarce (a soft pink).
- Blush duo in Katie and Ambition.
- Blush Up Brush - this is going to change everything. I can feel it.



This collection, like the last, was a sensitive and lovely feel-good mix of a collection, where there was a prevailing beautiful use of aesthetic to create stunning makeup looks out of the things we'd usually cover up.  As with every new Illamasqua collection, I'm so excited for this collection because once again Illamasqua have delivered a beautiful collection with a story to match.  I'mPerfection launches in stores from the 31st of January.

What's on your wishlist?

23 comments:

  1. Oh god these look fab - why is there no illamasqua counter in Dublin anymore ?

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  2. I'm totally in love with the speckled nail polishes! Deborah Lippmann has also come out with speckled polishes! I'm so excited for this trend! :)

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  3. The lipstic is absolutely gorgeous! It's so bright - perfect for spring x

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  4. You always make me want everything from Illamasqua! I'm all over anything to do with blusher and I want that brush NOW!

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  5. Hi Cami,

    I'd been looking forward to your review of I'mperfection and it was wonderful to see them today! I'm really loving the speckled theme from the nail polish to the liner (which really does look like a feather!)

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  6. Mini Eggs! That's exactly what it looks like, been driving me crazy trying to think!
    Lipstick, blush duo and blush brush look amazing, can't wait to get my hands on them.
    Liner looks stunning on you Cami xx

    P.S. Im running a NARS giveaway on my blog at the moment if you're interested

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  7. ERMAHGERD the speckled liner is divine, might attempt on myself today heh

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  8. Those nail varnishes are a-maaa-zing! They just scream spring. Beautiful.

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  9. IMMODEST LIPSTICK MUST BE MINE! Ohhh and the nail polishes... basically everything!

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  10. Loving the speckled liner on you! So surprisingly chic. The nailpolishes are uber cute as well!How do you think the black and white speckled look would translate on my darker skin tone?

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  11. As I already own all the blushes, I think I'll get the lipstick (gorgeous shade!) and probably 2 of the nailpolishes, I am hesitant between the blue, the lilac and the taupe.
    I might get the blush brush at some point, too, as I'm really intrigued by it.

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  12. You know, I don't own anything from Illamasqua. I feel that might change on the 31st! xx

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  13. Beautifully written post :) and the nail polishes look amazing - who doesn't want to be reminded of Mini Eggs every time they look at their nails?! xxx

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  14. Great Post!!! Love love love the nailpolishes. Can't wait to try them on.

    http://www.indianbeautie.com/

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  15. Ooh, lovely post for a lovely collection. I received a teaser email from Illamasqua earlier in the week so was very excited to see this post in my Blogger reader! That lipstick looks incredible, but similar to so many I already own... damn buying the same things over and over! The speckled eyeliner looks gorgeous as well.

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  16. I've been to the Beak Street store today. Never used any Illamasqua products before but I am hook. The sales assistant was lovely and took a great deal of time to find the perfect foundation match. Left with a big bag and I'll be back soon.

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  17. Are the speckles in the nail polishes glitter?

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  18. Hiya!!

    That brush is exciting!! Would you please do a video applying these products???

    Thx
    <3
    Rachel

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  19. Hiya!!

    That brush is exciting!! Would you please do a video applying these products???

    Thx
    <3
    Rachel

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  20. Wow I am loving the eyeliner! It's so unique! That is definetely on my wishlist as well as the speckled nail polish :-) xx

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  21. That eyeliner is amazing! Definitely something I need to try for a night out!

    http://beautyabi.blogspot.com/

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  22. wow, that lipstick looks amazing! I yet have to explore Illamasqua lipsticks a bit more, I think they have some nice colours worth having, beautiful. I am glas, that I already have those blushes / CLaire xxx

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