Sometimes you just know you're onto a perfect thing. Beauté really know their reds and I kind of don't want to go anywhere else ever again. I know - I talk about red lipstick all the time - two-steps-ahead continually bouncing around all over the place and onto-the-next-one kind of thing. I can rhapsodise about all these different nuances and textures, and which ones make me walk tall swinging my hair, and which ones leave me trampy and trouty-mouthed.
|L-R: Masochist, Fever.|
Beauté is one of those companies who have slowly-very-slowly come into the periphery of my consciousness. It started with a retina-scarring neon pinky stain called Flouron, which was totally beautiful and lives in my handbag in case of that emergency looking a bit pale feeling, in which case I dab a little on my cheeks and I look less like I'm about to pass out and people stop offering me a seat on the Tube.
It was inevitable that I was going to home in on the reds after that, really, but I think it took me about 2 years in the end to muster up the courage to put them in my basket and actually pay for them (apparently that last step of putting in my card information is just so arduous). Masochist was the first, and the name suits. It's fierce (not in the Tyra way, she has completely ruined that word for EVERYONE), and bitchy and needs some spike heels and a leather jacket. Or just wear it with a hoodie and open the door to the postman wearing it, which is what I usually do, the postman is long past being scared anymore. It's an opaque lip crème in a 'Helmut Newton red', and lasts exceptionally well considering it's of the creamy-slidey (this sounds rude, but I'm leaving it in), texture.
If you found that Chanel Dragon made you look like a bit of an old crack whore due because it sinks into your INVISIBLE LIP LINES THAT SHOULDN'T BE THERE and makes your lips age about 20 years in one fell swoop, then this is the thing you want. You're welcome.
Beauté's Fever is the one that I'm all over though. I call this my Snow White on a good day (you know, when she wasn't doing the housework for the seven dwarves or sleeping in a glass display coffin), because it's dark and cherry-syrupy and plays off against my Tippex-coloured complexion and dark hair. With this, I feel pretty, but in a POW! SNEAK ATTACK kind of way. This lasts pretty much all day, and boy does it stain. I pretty much would never use this on my cheeks, as it would look like I've been clobbered with a beetroot and would probably never come off.
This lip stain is a gel formula rather than a liquid, and the technologies in play really show themselves off. There is zero bleeding into those ageing lip lines I'm refusing to acknowledge (thanks Chanel Dragon), and it stays put. Even after buttery things. It doesn't dry out my lips too badly or flake off, and I want to own this forever. No joke. We need to sound the Holy Grail klaxon.
I bought my Beauté from Coco Beau, and it's also available over at Love Makeup (and probably other places too!)
Have you ever tried Beauté? What's your current favourite red?