Tuesday, 10 April 2012

One reason Scandinavia has good hair: Four Reasons hair care.

I don't usually blog about hair, unless it's in the category of 'new' (in which case I blog straight away) or a passing tossed in mention to a hair product I've probably been using for about 7 years and refuse to budge from (Osis Dust-It, holla!) Generally though, I don't really blog about hair products, because I'm no virtuoso when it comes to styling my own hair. I don't pay attention to what shampoo or conditioner I use; I buy what's on offer in the supermarket.

Nothing I ever use works with my fine-but-lots-of-it hair, where product tends to weigh it down. I've tried my body-weight in Tigi products and ended up vacillating between oil-slick or 80's London punk on my head. It's safe to stay I just don't DO the whole hair thing. It styles itself, and we have a relationship of blissful ignorance of one another's existence.

A couple of months ago I was given the opportunity to try out a new haircare range launching in the UK from a brand called Four Reasons, a Finnish brand that I'd never heard of. Something kind of grabbed me about them from the off. I guess it was the packaging being kind of obnoxiously eye-catching and slightly off-beat. I'm usually a fan of off-beat. I received a couple of products to try, and I've been trialling them (yes! All this time!) since February.

The Volume Booster reminded me instantly of a Paul Mitchell product I tried years ago, right down to the bottle shape and colour scheme. I was a little worried this would make my hair crunchy or clumpy when I used it, but the nozzle dispersed the product evenly and my hair blow-dried without any problems.

The real surprise for me was the fact that my hair was not weighed down at all by this product - it was very lightweight and my hair didn't look too dull either (I hate that!). It gave decent enough volume but it wasn't superstar KAPOW, if you know what I mean. All in all, it's a great daily blow-drying product, and I've been using it pretty much daily since mid-February. For £11.95 (though at the time of writing on sale!), I think it's a little pricey for a product which performs reasonably well. If you're expecting amazing volume from this, that's not going to happen, but as a daily blow-dry spray it performs pretty well.

The Volume Mousse was the product I expected to like more, and I did. I always find mousse is a product which really works to give great volume in my hair which lasts well. This mousse has a pleasant smell (I don't know how to describe it apart from 'salon-y') and dispersed perfectly through the hair, blow-drying to give great volume which had movement and wasn't starchy or sticky. The 200ml size is £11.95, which I do feel is expensive. It doesn't quite perform to the level of my Tresemme 24-Hour Body mousse which is around a fiver, so although it performed well and gave good body to the hair, I'd reluctantly say the price is a bit of a sticking point for me.

Overall, if you're in the market for salon-quality products, Four Reasons might well be perfect for you. They are quirky and their products perform very well - however, with such great hair products available to the mass consumer I feel like they have cheaper competition.


  1. Hmm, the price point is not the best for something that performs only so-so. I like the packaging though!

    1. I know! It's a shame, really - they are good products but the competition is so much cheaper and performs more effectively that it really brings the price down.

    2. Duh not the 'price', the grade! Brain is not doing well today!

  2. I've searched everywhere for the Tresemmé mousse since you recommended it. I don't think it's possible to get it in Denmark (where I live). I bought the blow dry lotion instead, but it's no good. I have the same problem as you: fine hair but LOTS of it, so I'm always looking for the perfect volume product. I'll keep my eyes open for Four Reasons, but I haven't seen those products anywhere either. :(

    1. Oh what a shame! In that case you might be better off just looking for a salon product which is focused towards giving huge volume (mousse works best on me!) I wish I could send you some Tresemmé, but I'm pretty sure we're not allowed to ship aerosols overseas...


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