Wednesday, 7 March 2012

Illamasqua SS12 Human Fundamentalism.

Just today, I was invited to the launch of the new Illamasqua SS12 collection Human Fundamentalism, an explosion of different textures, colours and something whirling and unexpected about it.




As a collection, it's a maelstrom: teals, yellows, creams, powders, shimmers and mattes, and it focuses primarily on the condition of being human.  Human Fundamentalism is Illamasqua's Spring celebration of being, to quote David Horne, Director of Product Development, fundamentally human.  The main ethos for Human Fundamentalism is being unapologetically who you are, rather than what society mandates you should be, and that everyone is different and beautiful.

As a marker of their commitment to pursuing your alter-ego, Illamasqua has produced a dizzying whirligig of contrasting colours and inversions of the classic colour palette, where red lipstick becomes teal, colours usually opposite one another on the colour wheel are paired off, and textures go from matte to cream to shimmer in one sole palette.

Neutral lovers will be happy to see a beautiful neutral palette with the perfect set of 4 colours to highlight and define the eye, and lovers of brights will be well-pleased by the extremely yellow… er, yellow in the Fundamental  palette.   The eyeshadow singles veer from acid green to a more sober praline/warm brown, featuring a lilac, stark white and a teal.  For those tied to the black liquid cat-eye (me!), Illamasqua have created a Precision Ink in Scribe, a startling white to counteract the contagion of black liquid eyeliner.

Fundamental palette swatches: Hype (bold yellow), Liquid Metal in Surge (molten pewter), Cream Pigment in Bedaub (mint green) and Inception (rich violet).

Neutral palette swatches: Stealth (creamy buttermilk), Vintage (antique gold), Wolf (rich chocolate brown) and Obsidian (rich black).

For me, my picks were clear: I loved the nail polishes and was immediately drawn to them despite not really being a nail polish lover at all.  If you forced me to choose, I'd choose Nomad, a bright jade polish - and I'm currently wearing a bright teal eyeshadow (my cherry has been popped!) and kind of loving it, which proves Illamasqua's point, really, about this whole beauty thing.

Nail polishes in Nomad (bright jade) and Stance (fuchsia violet).

Single eyeshadow swatches: Sex (pure white), Cancan (bright lilac purple), Vernau (yellow ochre), Pivot (yellow green) and Burst (blue green).

 My favourite thing about Illamasqua as a brand is their intelligence, and their well-considered thought processes. Their collections may not be everyone's cup of tea in terms of colour, but you can guarantee they are going to tell you an amazing story, whatever happens.  But then again, why would you want to be everyone's cup of tea, when you can try wearing a teal lipstick?

Blurriest swatch ever: Lipstick in Apocalips (bright teal) and Box (rich red).

The new collection is available for pre-sale tomorrow (7th March), and available from 14th online and stores.

18 comments:

  1. Oh wow! Those colors are definitely inspiring and beautiful!

    Such a shame Illamasqua is higher priced than other brands, but it is well-worth to save money to purchase any of their products!

    Thanks for this post, the pictures and swatches are great! :)

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  2. I love the theme of their new collection - way more inspiring than MAC ever puts out. BUT, it seems like I'm automatically drawn to the neutral palette. Lovely xo

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    1. It's weird because I didn't think any of it could possibly go together until they explained it, and combined some colours and it looked so lovely! I think they did a great job :) x

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  3. I can't wait to see them all on the website and pick a few items! Thanks for the swatches!

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  4. Beautiful colours but not sure I'm gonna get any of those. I have the Bedaub pigment and it's amazing, by the way!

    Thanks for the swatches!

    "I" is for Isabel x

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  5. ... probably not the most wearable, but definitely intriguing! x

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    1. I agree! But then, you think it's not wearable and it ends up looking really great, it's so strange! x

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  6. Ooh I love the Liquid Metal in Surge - I want, I want!!! x

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    1. Oh that's the best one! Fantastic colour :) x

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  7. Brave collection, as always from Illamasqua. Never underestimate a yellow eyeshadow. I actually have a yellow one, that I wear with a combination of blues, and it looks surprisingly pretty with blue eyes, so I can completely see the lure of the teal one. Thanks for the review Cami.

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    1. You're welcome! I think you're right about the yellow eyeshadow, I was surprised about how much I truly enjoyed the colour in this collection and really warmed to it even though I'm not a huge fan of colour in general!

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  8. i love every single shade in this collection, its soo summer!

    blog.yipiii.co.uk/fashion/

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    1. Totally agree! Everything is so bright and happy :)

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  9. The palettes are gorgeous, the swatch of Surge is especially pretty.

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    1. Oh I love Surge. That's my favourite Liquid Metal :) Gorgeous.

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