As a collection, it's a maelstrom: teals, yellows, creams, powders, shimmers and mattes, and it focuses primarily on the condition of being human. Human Fundamentalism is Illamasqua's Spring celebration of being, to quote David Horne, Director of Product Development, fundamentally human. The main ethos for Human Fundamentalism is being unapologetically who you are, rather than what society mandates you should be, and that everyone is different and beautiful.
As a marker of their commitment to pursuing your alter-ego, Illamasqua has produced a dizzying whirligig of contrasting colours and inversions of the classic colour palette, where red lipstick becomes teal, colours usually opposite one another on the colour wheel are paired off, and textures go from matte to cream to shimmer in one sole palette.
Neutral lovers will be happy to see a beautiful neutral palette with the perfect set of 4 colours to highlight and define the eye, and lovers of brights will be well-pleased by the extremely yellow… er, yellow in the Fundamental palette. The eyeshadow singles veer from acid green to a more sober praline/warm brown, featuring a lilac, stark white and a teal. For those tied to the black liquid cat-eye (me!), Illamasqua have created a Precision Ink in Scribe, a startling white to counteract the contagion of black liquid eyeliner.
|Fundamental palette swatches: Hype (bold yellow), Liquid Metal in Surge (molten pewter), Cream Pigment in Bedaub (mint green) and Inception (rich violet).|
|Neutral palette swatches: Stealth (creamy buttermilk), Vintage (antique gold), Wolf (rich chocolate brown) and Obsidian (rich black).|
For me, my picks were clear: I loved the nail polishes and was immediately drawn to them despite not really being a nail polish lover at all. If you forced me to choose, I'd choose Nomad, a bright jade polish - and I'm currently wearing a bright teal eyeshadow (my cherry has been popped!) and kind of loving it, which proves Illamasqua's point, really, about this whole beauty thing.
|Nail polishes in Nomad (bright jade) and Stance (fuchsia violet).|
|Single eyeshadow swatches: Sex (pure white), Cancan (bright lilac purple), Vernau (yellow ochre), Pivot (yellow green) and Burst (blue green).|
My favourite thing about Illamasqua as a brand is their intelligence, and their well-considered thought processes. Their collections may not be everyone's cup of tea in terms of colour, but you can guarantee they are going to tell you an amazing story, whatever happens. But then again, why would you want to be everyone's cup of tea, when you can try wearing a teal lipstick?
|Blurriest swatch ever: Lipstick in Apocalips (bright teal) and Box (rich red).|
The new collection is available for pre-sale tomorrow (7th March), and available from 14th online and stores.