Saturday, 18 June 2011

Hell hath no fury like a blogger scorned: The rise and rise of Eyeko.

Eyeko is that bijoux cosmetics brand which seems snugly nestled in some kind of Anglo-Japanese rut where the brand claims to be staunchly British but with a strong kawaii aesthetic. I've never really had anything bad to say about the brand; if anything I've championed their Big Eyes Mascara and how beautifully it provides just the right amount of length and volume for my middling lashes.

That stops today.

Exhibit A:

Eyeko.com as archived by the Internet Wayback Machine, August 26, 2010 (although I bought the mascara around March this year and it was still around £8...)

Exhibit B:

Eyeko.com as archived by er... me. June 18, 2011.

You know when it's nothing personal, and it's not you, it's me and all those other platitudes you'd say when breaking up with someone? All of the above to Eyeko. Oh, and no offence.

You see, Eyeko, the makers of the beloved mascara, realised a few days ago that the blogosphere is raging about their current price hike. Even the people that don't like the mascara. Even the people who don't really care about Eyeko at all. You see, Eyeko, news travels fast and most of us aren't happy.

Eyeko were quick to respond to the rumblings of discontent on Twitter by pointing them to a blandly written post (obviously sweetly signed off with the phrase 'love Eyeko', as if expressing devotion to the 'fans' while conveniently hiding behind a brand name wasn't patronising enough). To quote Eyeko in their twee excuse-fest (which you can read in its entirety here):

Eyeko Mascara for Big Eyes launched in 2001 in top stores like Selfridges and Harrods London. At that time the price was £15. Over the years we have changed the packaging, tweaked the formulations and moving forward we are offering you a more premium product.

Let's pick it apart.
Eyeko Mascara for Big Eyes launched in 2001 in top stores like Selfridges and Harrods London.
- Great, and so what?
At that time the price was £15.
- So why was the price of the mascara dropped to £5, and then later raised to £8? My extremely limited business experience (watching The Apprentice) would see dropping the price as a negative... And anyway, just because it was £15 once doesn't mean doubling the price is appropriate after you yourselves dropped your own prices.
Over the years we have changed the packaging, tweaked the formulations and moving forward we are offering you a more premium product.
- Yes, and the latest formulation before this new launch was terrible and prompted me to stop buying your products at all.

More?
We have read your comments on the new price of Eyeko Big Eyes Mascara. Our best-seller has been revamped and upgraded. The new price will reflect a better, reloaded formula that creates even bigger, longer and fuller eyelashes. We aren’t increasing the price, what you’ll see and experience is the NEW Eyeko Mascara for £15. You can still find the current version of Big Eyes mascara in the London Eyes Set.

We have read your comments on the new price of Eyeko Big Eyes Mascara.
- Not sure I believe you...
Our best-seller has been revamped and upgraded. The new price will reflect a better, reloaded formula that creates even bigger, longer and fuller eyelashes.
- No. Now I definitely don't believe you.
We aren’t increasing the price
- Whoopsy daisy! It appears you're tripping over your own excuses here... Let me help you up!
You can still find the current version of Big Eyes mascara in the London Eyes Set.
- How helpful! To get hold of your old mascara, I now need to buy a set worth (relatively speaking) £28 for the sake of a mascara.

The thing is (and this is the real kicker), if I'm going to pay £15 for a now likely-to-be-average mascara (which used to be good, by the way, but the price kind of sours that a bit), I'd frankly do a u-turn and head straight to the nearest YSL/Dior/Estée Lauder counter, hand over an extra fiver and get a mascara that has established the brand to go along with the price-tag.

Don't read me wrong on this post - don't see me as being overly-combative or cantankerous (although I can be, so you might be justified). What really gets me about this price hike isn't in fact the money, or the continual promises of bigger! better! MORE AWESOME! formulations, because those have never happened in the past. What did bother me is the self-apologetic blog post about it, and the patronising way we were told to be excited for the next big venture. In light of all the Ambassador programme scam drama, you'd think they would've stopped trying to make excuses by now and tell us straight what we're getting. As long as you tell me I'm receiving a sub-par product at an inflated price and I buy it - well more fool me.

Drop the shovel, Eyeko, and step away from that hole you're digging before it's too late.

What's your view?

28 comments:

  1. very very true!
    loved this post :')

    www.sjmwell.blogspot.com

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  2. I think this is a huge fail on Eyeko's part! I've never been an eyeko fan and I certainly wouldn't spend £15 on a mascara from them when, as you say, for a few extra £'s you can go high end!

    Well written! Xo

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  3. I so agree with you!I mean not only the mascara.They've been raising the prices on everything!I mean 5 euros for a nail polish?For a tiny nail polish?While Maybelline and other brands cost about as much with much more product in?And sorry, but as much as I love the colours, it takes about 1/6th of the bottle for each mani...Pffffit!
    And the excuse for the 1.5 euro rise in less than a year was the 1% raise in taxes?Either someone there does not know any math, or someone's playing with our money and our nerves.

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  4. Bold lies! Really, Eyeko... What about the olher products? Fat balm, from $5 to $20? Eyeko cream, from 5 to 20?

    Not honest.

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  5. I once ordered 5 nail polishes from them and due to them mis-labeling the customs form with 60 pounds instead of the 10 they claimed it to be I was charged over 20 dollars by customs and Eyeko pretty much told me too bad so sad. To say I was pissed (on a 15 CND order) is an understatement. I had (and still do have) picture proof and everything. I boycotted them after that and it seems to me that they are just expanding on their awful customer service. I really think that the way a company treats their customers is important- if you don't have ethics and treat the people who are buying from you well then you don't deserve my money. Very well written and informative post.

    (If anyone is interested in seeing my photographic proof and the way they screwed up you can read my blog post here->http://hebrideanspritebeauty.blogspot.com/2010/10/eyeko-order-disappointment.html )

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  6. You make such a good point and I sincerely hope that they read this. I hate when companies think that just because they can charge a certain price for something, they should. I hate even more when they attempt to excuse it rather than say it how it is. Love the blog Cami! x

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  7. Wow, some of those hikes Renata mentions, as well as this one... phew. I've never used Eyeko, and it's looking like I'd need to remortgage the house (I don't own) to be able to start. How much are Diorshow and Chanel Inimitable? Like you say, I'd rather pay the extra fiver.

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  8. If they're talking about quality, Sleek definitely is a much more better brand, quality wise as compared to them and it would be justified if they started hiking the price for their palettes. However over the years, I only noticed a pound increase in their prices as compared to Eyeko's who as a brand I wouldn't even consider for my teenage niece!

    I think it goes without saying that they are not far away from taking the 'limecrime' route.

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  9. Really great post and I agree 100%!

    I've wanted to get some Eyeko products for a while but to be perfectly honest with you, I can't be bothered now! There are plenty of other brands after all.

    Hope Eyeko sit up and take notice, otherwise it's not going to end well for them!

    x

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  10. What a stupid stupid move. Whoever does their PR needs to be taking a long hard look at this! Case in point of a brand getting too big for its boots. I would never pay £15 for a mascara I once bought in Superdrug for £5! They make me laugh!

    Fab post hun xx

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  11. Well, Eyeko can stuff their mascara and all their other products!. Not interested in a brand who are that patronising, dishonest and greedy. Just another Inglot in my opinion, just terrible PR

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  12. I discovered Eyeko last September and bought some nail varnish, and thought they were a great company. However it's all gone downhill from there in my mind.

    Not only did they raise the prices, but they also priced them so that you are unable to buy 2 items and get the third free. Everything came just under £15, and it was so obvious that they'd purposefully done it. I know it's kind of cheeky to want a free item, but at least beforehand you didn't have to fork out over £15-20 to get one, compared to when it was only £10 D:

    I get me eyeko stuff off of ebay now if I want any, but I don't :P I'm no longer interested in the brand after all the ridiculous stunts they've pulled! xxx

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  13. That's an outrageous price increase. I'd never spend £15 on an Eyeko product when a high end mascara is around the same price. Thanks for drawing attention to this in a post that is as funny and well-written as ever. x

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  14. Ugh I hadn't heard about this! I've refused to buy directly from Eyeko after one disastrous experience. Apparently 2 parcels they shipped to me just happened to get lost in the mail. I eventually got a refund but not until I'd spent months emailing back and forth about it. Ridiculous price increase and what pathetic excuses!

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  15. I'd say 'euhhhh'!
    i ordered from them once when they were 'cheap', will never order again. the product is just really terrible and low quality! plus the didnt send me the free gift and really dont care.
    bad customer service + bad product + expensive= really??

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  16. Wow, I'm not buying anything from Eyeko anytime soon. Great post, Cami. x

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  17. I could waffle on for ages about what I think of Eyeko but instead I shall summerise my thoughts into one short statement! Cheap, everpriced, tat!! And that's all I've got to say about that! :)
    x

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  18. Isn't everyone getting onto the hate wagon a bit too quickly? I agree the price increase is stupid but what if this new mascara is actually a lot better than the old one? Obviously it's not going to be the same old big eyes - so how can everyone hate a product that hasn't been released?

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  19. I used to love eyeko's mascara and fat balms when I was around 14. They were cutely packaged and actually were of reasonable quality. But most of all they were cheap and the price of under £5 for a fat balm was definetly justified!

    Now they have changed the packaging, and upped the price. I would never dream of spending over £10 on a product from eyeko (regardless if I had no recollection of the previous product being available for a few £) as their good, bit not fantastic and the packaging change from blue/pink to dark silver has put me off. The gimmic with eyeko was young, pretty products that were affordable. Sadly they are now no longer profiting from bloggers but being just plain greedy.

    Don't even get me started on the ambassodor scheme, or the fact that you can only buy their products online!

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  20. @Anonymous:It's not about just the mascara and noone's hating anyone.There's a price increase and Cami's stating the obvious that we all see it and we're not stupid.

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  21. I boycotted them after that and it seems to me that they are just expanding on their awful customer service. I really think that the way a company treats their customers is important- if you don't have ethics and treat the people who are buying from you well then you don't deserve my money.

    ReplyDelete
  22. I have only just stumbled across your blog. I was drawn in with promise of a writer who loves kittens and dinosaurs.

    And this is th first post - awesome. How refreshing to read a bit of critisism. To be honest I tried some Eyeko products quite a few years ago now, a few nail polishes and the magic liner,e ach item was, quite frankly, shit. So, I haven't bought from them since but this is pretty ridic. And like you said, after the Ambassador fiasco, you'd think they would be a little more careful in where and how they progress their business!

    No difference to me really, but shame to see a brand do this to themselves!

    No,off to read some more of your posts and click "follow" :)

    Rebecca x

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  23. Great post! Totally agree..we're not stupid eyeko!

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  24. Wow, I did a positive review of Eyeko products fairly recently, but this was before I knew about the ridiculous price increases! It's shocking to be honest.

    I am considering taking the video down as I do not agree with that sort of price increase at all and their explanation is pretty poor, too.

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  25. so glad you posted this! I am not a big fan of Eyeko products but I do love the mascara. Only because it wasn't costing me a fortune but did a great job! Even when it was $14.00 I was kind of shocked bc of the price increase from before. Now $19.00? That's ridiculous. Esp for those in the states that's paying $7.00+ for international shipping plus $19.00. HELL to the NO! I can get high end mascara's for cheaper. Its not even comparable that its sad. I don't no where their head is going but it needs to STOP. They'll be losing customers real quick!

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  26. Fantastic post, I intended to buy from them sooner or later but no more! This post has cured that need for sure.

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  27. I used to buy fatbalms & their eyeko cream (the pink highlighty stuff) all the time because £5 was just so reasonable, but now you can't buy either product on the site, and even if you could, I wouldn't pay their new prices! The mascara wasn't worth more than a fiver in the first place!

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