APPLICATION of this retina-scarring wonder, as I have said, is easy-peasy. As with all stains, you do need to blend it quite swifly, but you're not going to experience the stupidly fast-forwarded time constraints like from a more liquid formula. I choose to blend with my fingers (which obviously end up a little pinkened from this process), though using a dense flat-topped brush on the cheeks works well too. It's pretty easy to apply, though I'd suggest application on a cheek-by-cheek basis (which sounds a bit rude, but it's not!) and apply a dot and gradually build the colour.
One coat of this product gets you the perfect just-smooched look and a beautifully-flushed cheek which is a great afternoon pick-me-up when your blush has already begun to fade. Two coats (you thrill-seeker you!) will deepen and brighten the beautiful pink shade for a bit more of a pow! kind of feel. This product works well for layering due to its fabulous formula, which doesn't sink into fine lines and disperses evenly over lips and cheeks.
LONGEVITY is good with this product and I get at least 6 hours' of wear with this on my lips, both eating and drinking (but not all at once...), and I get longer wear on the cheeks. It fades well without creating that nasty tidemark some lip products can bring about and is definitely less drying than other stain products.
Things you may need to know about this product is that I did detect a light scent of roses with an added floral undertone. This is very likely due to the fancy ingredients: Essential Rose Extract and Orchid Extract OS. The former is added for anti-viral and moisturising properties whereas the latter is rich in minerals which occur naturally in the skin.
Putting it in direct competition with BeneFit's offering, it is priced at £23.50, and for me, this delivers where BeneTint fails to: it's more practically-packaged, blends more easily and lasts longer. It's underrated and overshadowed by BeneFit's cult product, but overshadows it effortlessly in terms of quality.
It is available in three other colours and you can investigate it further here. I can tell you now that I'll certainly be investigating the other shades soon. Simply perfect.